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When competitors appear around the indoor children's park (in the same shopping center, or not far away from the children's park), they can use the differences between the children's park and the competition goal to cooperate with them, and play a win-win effect.
For example, compared with a single children's park and a comprehensive children's park, the advantage of a comprehensive children's park is that the equipment is diverse, which can allow children to get a variety of fresh play experience, but such a children's park can not allow children to experience a variety of work advantages like a systematic children's work experience park. Therefore, we can co-operate with related amusement operators and negotiate with other types of business co-operators: mutual promotion and resource sharing. For example, the two parties can exchange experience vouchers, customers to play to give the coupons, experience vouchers and so on.
If the joint venture can not be completed or other factors can not be divided into joint venture objectives, then the operator must know how to face the competition, take the initiative to attack, and find ways to "rob" customers in the operational state of ensuring surplus!
1. Do not fight a price war, even if you want to fight a price war, but also staggered face-to-face competition, for example: competitors launched 70% discount activities, operators can have special prices, such as the original price of 600 half-year card, the current price of 350 yuan; A quarterly card can be presented with 3 paradise experience vouchers; Open free experience day every month, 2 hours of free play...
2. Launch more preferential activities, hold parent-child activities, etc., and try to establish friendly friendship with customers. Through "professional heart-to-heart humanized service, preferential promotion, warm and happy parent-child activities" to stabilize the customer base, match people's hearts, so that more parents are willing to bring their children to play, and ensure that the membership card is sold.
3. No matter how rich and diverse the equipment of indoor children's paradise, it can not be satisfied with all children, therefore, the operator can consider opening some projects outside the equipment. Stagger the competition in levels, ideas, and priorities. For example, other children's parks do not offer early education classes, but yours does, which is an advantage!
Points-based consumption refers to a consumption pattern in which virtual points are used to replace paper money for shopping and consumption. Points-based consumption usually brings consumers great benefits and good consumption experience. It can also increase consumer loyalty, and it is also a good marketing tool for the park.
The park needs to do the consumption plan according to the local consumption level, the common plan is monthly card, quarterly card, annual card, in addition to giving consumers concessions, you can also accumulate points to exchange gifts, gift types usually choose children's favorite toys or supplies, you can also use points to exchange free play times. This novel approach will be relatively more attractive and will turn most consumers into loyal customers.
Joint sales is not to promote a certain product without any destination, but to deeply explore the potential needs of customers, with a purpose to recommend suitable products for customers, such joint sales can improve sales performance, more for customers to carry out a more satisfactory match! So what goods can be sold in the children's playground besides providing children with fun? The most common is drinks or snacks, children after dozens of minutes or even an hour or two of play will certainly feel tired, this time is the need to quench thirst and hunger.