Children's consumption in the proportion of family spending is increasing, the "children's economy" is becoming increasingly hot, driven by children's consumption "1 drag N" economy so that the children's business gradually become one of the main business in major shopping centers. In particular, the indoor children's play industry has gradually changed where families go on weekends and holidays, and many businesses have seen the magnetic effect of children's businesses. What is the current situation of the children's business? And what are the new development trends? I hope the next content will help you invest.

A. The current problems

1、blindly follow the trend

    Children's playground industry belongs to the sunrise industry, profit is inevitable, but not every place is suitable for opening children's playground. For example, in a small town, if there are already five or six children's playgrounds, then if you want to open a children's playground, it should be carefully considered. In such conditions and then open a children's playground will face huge competitive pressure, are you sure enough to stand out in it? So before deciding to open a children's park must first do a good market research, do not blindly follow the trend. Only the accurate grasp of the market, in order to achieve victory.

2、The purchase of amusement equipment

    What amusement equipment is popular with children in the children's park? What amusement equipment is not easily outdated? Faced with the problem of buying and selling amusement equipment, operators consider the positioning of the park and the needs of the target group, not just from their own feelings to judge to choose amusement equipment.

3, not actively operating

    There are some park investors in the children's park after the successful opening began to become lazy, or not too positive action, think park continue to open will be profitable, short-term or there are results, but the long-term down so certainly is not feasible. The difficulties of children's playground operation also make many operators worried, for example: the ability to continue to operate low, the ability to continue to operate is the most basic survival of the park site, only with the ability to continue to operate and profit, the site can be stable development.

4、Insufficient sustainable operation ability

① Market demand

    The park venue does not have enough control over the market demand. The market demand is constantly changing, requiring operators to have sufficient judgment and decision making ability. There are also changes in demand brought about by changes in parent-child relationships at different times, which can profoundly affect the business strategy of the park venue. Whether the correct capture of market changes, to seize the players "pain points", will determine whether the park can continue to operate. The so-called survival of the fittest, the unfit eliminated.

② Competition in the industry

   Some investors see the children's park business is hot, high profits, have to follow suit, blindly follow the trend, so the children's park industry formed a pile of strange phenomenon. Competition from the same industry, the regional market saturation, subdivision, competition has increased sharply. If the site can not occupy a strong competitive position, it will face the situation of losing its foothold.

③ Excessive reliance on holiday marketing

   Holiday marketing is a focus of the park site revenue, most parks are long-term reliance on holiday benefits, weekday revenue is basically ignored. The main danger of this non-recyclable economy is that once there is a break point, the entire business chain will be broken, the park will not be able to continue to operate.

Second, the new trend of children's business

    At present, although the children's theme business is still as hot as ever, but in also exposed a lot of problems. Many shopping malls and businesses to avoid missing business opportunities have been timely adjustment, reproduce new initiatives.

1, focus on the development of parent-child fun game products

    If the commercial layout of the children's theme focuses only on the attractiveness of the children themselves, ignoring the parents with their wallets, focusing only on entertainment needs, while ignoring the catering and shopping activities that can be consumed in the same scene, will miss the benefits that can be brought by the parent-child family consumption. It is very important to let parents put down their cell phones and participate in games together. many parents in the post-80s and post-90s are senior gamers, and they rarely allow their children to play games they can't see, so parent-child games must be fresh for both adults and children. If parents leave a good memory, it is more likely to repeatedly bring children over to spend.

2、Grouping with traditional types of children's entertainment products

     Combined with excellent traditional children's products, such as indoor playground, handicraft DIY, storytelling museums, etc., to form a new interactive experience, but also a variety of activities, complete area, to improve the consumption satisfaction of parent-child families.

3、Integration with other business modes to form linked consumption

      The scenario-based game experience has a lot of combination points with other surrounding businesses. At the end of a game to give nearby restaurant coupons, shopping discount coupons, or in the surrounding restaurants, supermarkets can get a free opportunity to play, as long as there is enough imagination, the operation mode and game mechanism according to the actual needs of the design, you can form a multi-point joint linked consumption.

4、Transformation of traffic back and forth online and offline

    The use of online marketing activities to attract users to the scene, and through the APP, YouTube, Tik Tok and other social media will be offline target customer base into a specific platform of online users, and then through targeted online publicity so that these users repeatedly come to the offline scene consumption, can form a virtuous cycle of inflow.

    The importance of children's business in driving customer flow and consumption is becoming more and more prominent. For consumption places, having a group of high-quality parent-child content and holding popular parent-child activities will occupy a higher importance than before. The interactive integration of parent-child experience mode drives the cycle of consumption and brings diversified business opportunities, thus realizing the siphon effect of "1+2" and "1+4" of children's consumption, and children's consumption will continue to be the main force of future consumption after upgrading.